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Visualizing the Market Share of U.S. Soft Drinks

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See this visualization first on the Voronoi app.

Line chart showing the change in market share of U.S. carbonated soft drinks between 1995 and 2023.

Visualizing the Market Share of U.S. Soft Drinks

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Soda, with its sweet flavors and refreshing carbonation, is one of the preferred drinks among Americans, especially kids, and is also a significant part of the beverage and food industry.

In fact, the U.S. soft drink market has seen increasing growth and is anticipated to reach $388 billion in annual sales by 2025.

In this graphic, we visualize the change in market share of U.S. carbonated soft drinks between 1995 and 2023, based on sales volume data from Beverage Digest, as tabulated by The Wall Street Journal. Figures are rounded.

Dr. Pepper Ties Pepsi as America’s No. 2 Soda in 2024

Coke has reigned for decades as the best-selling soft drink in the United States.

At 130 years old, Coke also is the most consumed soda in the world, with an estimated 1.9 billion servings across 200 countries. As a result, Coca-Cola is one of the world’s most valuable brands.

While Coke has maintained 17-20% market share since 1995, Pepsi has seen a drop from 15.0% in 1995 to 8.3% in 2023.

Pepsi was surpassed by Diet Coke at the end of the 2000s but regained the second position during the 2010s. In 2024, however, Pepsi saw Dr. Pepper tie it as America’s No. 2 soda.

Market Share of U.S. Soft Drinks1995200020052010201520202023
Coke20.8%20.2%17.6%17.5%18.7%19.5%19.2%
Dr. Pepper5.7%6.3%5.7%6.5%7.2%8.0%8.3%
Pepsi15.0%13.5%11.2%9.8%9.1%8.7%8.3%
Sprite5.1%6.6%5.7%5.8%6.6%7.8%8.1%
Diet Coke8.8%8.6%9.8%10.2%8.6%7.9%7.8%

Sprite and Diet Coke complete the list of best-selling soft drinks in the country, with 8.1% and 7.8% market shares, respectively. Combined, the three Coca-Cola brands (Coke, Diet Coke, Sprite) have 35% of the market.

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Misc

Key Elections in 2024: Winners, Losers, Upcoming Polls

We review the winners from key elections in the first half of 2024 as well as the main candidates in the three big upcoming ones.

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This cropped chart lists the key elections that occurred in 2024, the winners, and the three upcoming big elections slated for the second half of this year.

Key Elections in 2024: Winners, Losers, Upcoming Polls

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Over 60 countries were expected to go to polls at the start of this year, amounting to nearly half of the world’s population.

This graphic lists the key elections that have taken place in 2024, its winners, and the three big upcoming elections slated for the second half of this year.

Elections 2024: Who Won What So Far?

In the six big elections to start 2024, four incumbents held on to power. This list includes: Sheikh Hasina (Bangladesh), Shehbaz Sharif (Pakistan), Narendra Modi (India) and Vladimir Putin (Russia).

However, the Russian and Bangladeshi elections had little to no opposition candidates, casting a shadow on the electoral process.

MonthElectionsWinnersDesignation
January🇧🇩 BangladeshSheikh HasinaPrime Minister
February🇮🇩 IndonesiaPrabowo SubiantoPresident
Feb-March🇵🇰 PakistanShehbaz Sharif*Prime Minister
March🇷🇺 RussiaVladimir PutinPresident
April-June🇮🇳 IndiaNarendra ModiPrime Minister
June🇲🇽 MexicoClaudia Sheinbaum PardoPresident

*Independents backed by the opposition won the most parliamentary seats but did not form the government.

Meanwhile in Pakistan, Prime Minister Shehbaz Sharif, leader of the Pakistan Muslim League-Nawaz was re-elected to office.

However, the country’s election comission ruled that the opposition PTI party had not held valid internal elections, forcing its candidates to stand as independents. While they informally won the most number of seats in parliament (92), they still fell short of forming a majority.

Across the world, former governor of Mexico City, Claudia Sheinbaum Pardo was elected president and will be Mexico’s first woman president.

India’s Narendra Modi was re-elected for a third term but was forced to rely on a coalition to form the government.

In Indonesia, Prabowo Subianto, businessman and former defense minister was elected president. Subianto has been accused of human rights abuses during his military career and was once banned from entering the United States.

Major Upcoming Elections in 2024

On June 9th, French President Emmanuel Macron called a snap legislative election after dismal results for his Ensemble coalition in the European Parliament elections. The right-wing populist party, National Rally, led by 28-year old Prime Ministerial candidate Jordan Bardella, currently leads in the polls for the election slated for the first week of July.

MonthElectionsIncumbentOpposition
July🇫🇷 FranceGabriel AttalJordan Bardella
July🇬🇧 UKRishi SunakKeir Starmer
November🇺🇸 U.S.Joe BidenDonald Trump

Across the channel in the UK, the Labour Party’s Keir Starmer is also leading in polls against incumbent Prime Minister Rishi Sunak who inherited the position from Britain’s shortest-serving prime minister, Liz Truss.

And finally, on November 5th, President Joe Biden will go up against former President Donald Trump for round two, in what is being called “an even closer election” than last time.

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